About 5 years ago, if you basically knew what was going on, you could sign up for a Google AdWords account and get TONS of cheap traffic to your website. Clicks were cheap then. They’re not now. Actually they’re kind of expensive....

When I first started using Google AdWords back in 2004, I was working for a company selling business products and systems. I had created a new website to launch a new range of products and wanted traffic quick. I took my first small steps into...