Every time I setup a new group of Ads in one of my Google AdWords campaigns I seem to stick to the basic formula I have always followed. This formula is basically a rule for each line of the Ad.
In the headline I try to include the searched...
About 5 years ago, if you basically knew what was going on, you could sign up for a Google AdWords account and get TONS of cheap traffic to your website. Clicks were cheap then.
They’re not now. Actually they’re kind of expensive....
OK the first question you are probably asking is, what is DKI? DKI or Dynamic Keyword Insertion is Google AdWords method of using the searched for keywords in the actual Ad itself. This has lots of benefits such as improved click through rate...
In a couple of my previous articles I have talked about the importance of the landing page your Google AdWords Ads send your visitors to. For example if someone searches for a specific product, your Ad should match what has been searched for...
When I first started using Google AdWords back in 2004, I was working for a company selling business products and systems. I had created a new website to launch a new range of products and wanted traffic quick. I took my first small steps into...
If you are not split testing you are wasting your money! I’m sorry that may sound harsh but thats the truth and guess what, very few people even do it. Even the low percentage of people who are actively split testing are not doing it correctly.
The...
When you take your first steps into the world of Google AdWords it is all too easy to grab your list of keywords and dive straight in. However Google allows you much more control over your keywords and when your Ads will apear.
Google allows...
So you have created your Google AdWords campaign got all your Ad Groups full of relevant keywords and writen some great Ads, so thats it. Your ready to go. Slow down there, hang on, maybe there is one more thing. There is a common mistake out...
Everywhere I look on Google sponsored results I see poorly written Ads that do not motivate me to take action. What can you do to separate you from your competitors and make you stand out?
Your Google AdWords Ad is only 130 characters in size,...
The Google AdWords structure is divided up into Campaigns and Ad Groups, when setting up your account is essential that you layout your campaign just write to maximize your ROI and reduce your admin time.
A campaign is the first level of classification...
