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About 5 years ago, if you basically knew what was going on, you could sign up for a Google AdWords account and get TONS of cheap traffic to your website. Clicks were cheap then.
They’re not now. Actually they’re kind of expensive. Upwards of $5 per click in some markets. Plus it’s hard to break in. Google penalizes you for poor Quality Scores, gives you high minimum bid prices, slaps you down because they don’t like your landing pages and won’t tell you why.
Still, for those who crack the code it can be really good. Having a solid place in Google Advertising brings you hundreds, maybe thousands of visitors every day as reliable as clockwork.
To help you get over the AdWords learning curve, Perry Marshall is offering a 12 week intensive training program, delivered online, starting September 30. Perry is author of The Ultimate Guide to Google AdWords, which is the world’s most popular book on Internet advertising. He and his team guide you through the minefield of not only Google ads, but the ingredients on your website, emails and pricing strategy so you squeeze the most from every visitor.
Perry offers a bold guarantee:
“If you’re accepted as a team member in my 12 week “Bobsled Run” and if you complete the homework assignments, you’ll recoup your tuition by December 2008 (through AdWords cost savings and increased sales), and you will make at least $25K more in 2009 than you would have without my help, or your money back.”
Watch as Perry explains his program and his guarantees - and why he’s so careful in the way he guides you in investing your marketing dollars:
P.S. This program goes live on the September 30 and is strictly limited, make sure you get registered early.
PPC advertising is getting more like SEO now because Google, for example, does not place your advert in the top position just because you placed the highest bid, instead it uses something called “Quality Score” to rank adverts. To get a high quality score you need to bid well, make sure your advert text, headline and landing pages are all relevant to the serach query. This is where a site that is well optimised (SEO’d) will work well for PPC too.